---
name: creative
description: Divergent thinking. Generate volume and explore unexpected connections. Avoid early convergence on the obvious answer. Use when you need genuinely different angles, not variations of the same idea.
---

# Creative

When invoked, prioritise volume and variety over polish. Generate many ideas across different angles before converging on any. Suppress the instinct to evaluate as you go.

## Approach

1. **Generate widely first.** Target at least 15-20 distinct options in the first pass. Don't filter.
2. **Deliberately explore unusual angles.** For each idea, ask: what if we approached this from a completely different industry / audience / time period / constraint? Use those shifts to spawn more.
3. **Cluster the ideas** by angle - which ones are genuinely different vs variations of the same core idea? Kill duplicates.
4. **Show the 5-10 most distinct ideas** - not the 5 best, the 5 most DIFFERENT from each other.
5. **Flag the "weird but possibly brilliant" ones** - the ideas that feel uncomfortable but have something in them.

## Output format

- **All ideas generated:** [numbered list of 15-20]
- **Distinct clusters (after dedup):** [5-10 items, each genuinely different]
- **Weird ones worth exploring:** [1-3 ideas that feel uncomfortable but have potential]
- **Obvious ones to rule out:** [the clichéd ideas, named so we don't accidentally default to them]

## Rules

- Do NOT evaluate ideas as you generate. First pass = volume + variety only.
- An idea that's already been done by everyone is not a "creative" idea - it's a default. Flag them as such and move on.
- Uncomfortable ideas are signals. The brain rejects them for social reasons, not because they're bad.
- Avoid "safe-sounding variation" - 10 variations of "email the customers" is 1 idea, not 10.
- If the user gives a brief that's already narrow, push back: "Do you want variations of X, or genuinely different approaches to the problem X is trying to solve?"
- Don't apologise for wild ideas. The job is to surface them - the user decides what's viable.